Fashion To Figure

Sneak Peak from the FTF Spring Photo Shoot with Eliza

Sneak Peak from the FTF Spring Photo Shoot with Eliza

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Curves ahead: New, affordable full-figure fashion

TODAY style editor Bobbie Thomas highlights the latest and greatest in plus-size collections

By Bobbie Thomas TODAY.com contributor

Fashion To Figure
When it comes to affordable style, it’s hard to beat Fashion To Figure. Founded in 2005, their web site launched in 2010 and offers a wide range of options in sizes 12-26 with all items under $45! The founders created FTF to reinvigorate the plus-sized market that their great-grandmother, Lane Bryant, started more than 112 years ago, stating “Gram used to say that you should never ask women to conform their figures to fashion but rather bring fashion to the figure. Bringing fashion to the figure continues to be our passion today.” Created with piece-by-piece, “fast-fashion” in mind, the brand stays up to the minute on trends and has new pieces arriving daily. Currently, there are 9 retail locations, including in New York City, D.C. and Philadelphia and they plan to expand nationally, so check for locations near you to pop up soon ($10-$45, Fashiontofigure.com).


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Outfit of the Day - Office Perfect
This tailored dress features dramatic elbow length sleeves that point at the shoulders. Thin contrasting belt adds polished style, while the stretch fabric offers an amazing fit. Perfect for the office: pair with pumps and a subtle necklace for easy style. Get it here.

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We’re totally gaga over this vibrant animal print frock. Belted at the waist, with a slight stretch that doesn’t over-cling, this dress drapes beautifully, fanning out into wide kimono sleeves. The pattern is bold, with big pixelated swatches of color. Wear it out on the town with black leggings, angle boots and brassy earrings.

We’re totally gaga over this vibrant animal print frock. Belted at the waist, with a slight stretch that doesn’t over-cling, this dress drapes beautifully, fanning out into wide kimono sleeves. The pattern is bold, with big pixelated swatches of color. Wear it out on the town with black leggings, angle boots and brassy earrings.

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Edgy Animal Print Dress Take a walk on the wild side in this knockout animal print. Its sleeveless, shoulder-baring top, with a deep V-back and exposed gold zipper, balances beautifully with flutter side panels at the hip. Layer with a sheer shrug or pair with tall eye-catching heels. You’ll be queen of the fashion jungle. Get it at FTF. (Model: Anna Kleinsorge)

Edgy Animal Print Dress

Take a walk on the wild side in this knockout animal print. Its sleeveless, shoulder-baring top, with a deep V-back and exposed gold zipper, balances beautifully with flutter side panels at the hip. Layer with a sheer shrug or pair with tall eye-catching heels. You’ll be queen of the fashion jungle. Get it at FTF.

(Model: Anna Kleinsorge)

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The Pop Star Dress This sultry V-backed dress plays peekaboo with your figure. Stretchy yet sculptural, fun details like flouncy sleeves and skirt ruffles pique visual interest. Dress it up wild with sparkly kicks or even a pink wig; you’ll be everyone’s favorite Pop Star. Get it here.

The Pop Star Dress

This sultry V-backed dress plays peekaboo with your figure. Stretchy yet sculptural, fun details like flouncy sleeves and skirt ruffles pique visual interest. Dress it up wild with sparkly kicks or even a pink wig; you’ll be everyone’s favorite Pop Star. Get it here.

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